Client-facing teams rely on product knowledge to serve their clients up-to-date information such as new features and pricing. They also rely on it to manage common objections, issues, and questions that clients may have. If the content is incorrect or not up to date- it can be a major blocker when it comes to serving our clients in a timely & professional manner.

Client-facing teams require consistent and streamlined content guidelines across all cross-functional teams to ensure they are able to quickly find accurate information to communicate to external clients. In an ideal world, all content would live on one platform; however, with large, adaptable companies - different platforms provide specific features to help teams reach their goals.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.